A potential customer will make the decision on whether to visit your restaurant before they even see it - 'see' in real life, that is - meaning a strong digital marketing strategy can be nearly as important as what’s on your menu and whether or not you have a happy hour.
The appeal of running your own restaurant is easy to understand: a room full of people brought together over a shared love of good food and good times. Sadly, the reality is that running one can be a very costly venture. To increase sales in your restaurant, you'll need more than just excellent service, but the right marketing to generate interest – and demand.
No, they aren't what you'd find in a haunted restaurant: ghost kitchens are the rented cooking spaces keeping business alive in a pandemic that has devastated the hospitality sector. Here's everything you need to know.
The commission charged by third-party delivery services take a huge chunk out of your revenue, but these costs can be sidestepped with the rented kitchen spaces known as "ghost kitchens". Now, the power can go back to you, the business owner.
Facebook is one of the world’s most frequently visited websites, given its easy-to-use format, lack of membership fees, and platforms for promoting everything from schoolyard bake sales to election campaigns. But it is also a great tool to launch your business – especially anything relating to the hospitality industry.
An estimated 110,000 restaurants have been forced to close across the pandemic, but this doesn’t mean the production and sale of food needs to stop altogether. The safest and most economically viable step is to prioritize home deliveries and no-contact pickups.